We are all creatures of habit and on average; most families are known to buy the same products over and over again, which make up 85 percent of their household needs. So it is very important to make sure it your product they are buying and not your competitor’s.
Your approach to selling your product and services can make a big difference in your chances of getting new customers and increasing your sales.
Selling is the art of matching product with customer needs or desires. You should aim to sell your businesses offerings by communicating the value of your product or service to your potential customers. Your product or service should be able to solve your customer’s problem. This will lead them through the buying decision and facilitate a successful transaction
When it comes selling the right way, making the transaction convenient for your customers is key. Spend time exploring how best to reach your customers and ensure that your product is readily available in the places your target market shops. It is important to also consider your brand when considering points of sale.
Here are four tips on how to sell your products and services the right way:
1.Be Open and Clear About Your USP
Why should people buy from you rather than your competitor? Be open and clear with customers from the start about your unique selling point (USP). Advantages built on factors like greater prestige, more convenience, superior effectiveness or better value for money can be a great USP.
2. Ask Questions
Whether you are selling face-to-face or over the phone, asking questions is essential if you want to understand your customer’s needs.
· Find out the customer’s problem
· Ask questions that uncover problems the customer may be experiencing that your solution will address.
· Then explore the value of finding solutions to those issues, before showing how you can address them.
· Try to establish what the customer’s business would be worth to you.
· Encourage the customer to ask you questions.
3. Sell the Benefits
Once you understand what the customer is looking for, show the benefits they will get from buying your product or service.
You should emphasize the benefits your product or service offers and not the features. Features describe what your product can do. Benefits explain what these features can do for the customer.
4. Let Customers Try it Out
Samples, giveaways and store demonstrations are tried-and-true techniques for risk-free experimentation. If you can’t afford to give your product away, you can offer a tempting discount. The easier something is to try, the faster customers will want to buy it.
So you made a sale, now what?
When you find yourself in front of a buyer who is interested in what you are selling, listen carefully to what they tell you about pricing, size, packaging and delivery times as this will come in handy for future purchases. A sale is never done once.
you need to work on building brand loyalty to encourage repeat purchase. You may consider offering free local delivery, free returns, or run promotional deals.
Ensure that you are meeting the needs of your existing customers even while targeting more prospects. Seek and respond to customer feedback at the point of sale and after they have used your product as a great way to improve sales, encourage repeat custom and improve your offering.
How have you dealt with selling your products and services? Share in the comment section.